Writing a press release: Things to look out for
To inform, to attract attention, to be noticed – these are the primary goals companies want to achieve with the aid of press releases. Those who send them out hope for publicity. Success is possible, but not guaranteed. To help you and your compa…
Sending out a press release: Here’s what to keep in mind
You wrote a press release and now you want to send it out? Sending it by mass e-mail is a quick, but not always successful way to do this. There are a few factors that need to be taken into account. But we’ll explain what you should keep in mind …
Good Texts – Dos and Don’ts
Corporate managers are often not sufficiently familiar with the editorial principles that need to be observed for a good press release. Hence, with this blog post we want to provide you with some basic journalistic and technical knowledge.
Pr…
Writing Good PR Texts: A How-to Guide
Imagine the text as your construction site as a first step to succeed in writing good texts.
Every trade needs tools – whether it’s the electrician’s, mechanic’s, civil servant’s or the journalist’s trade. If you want to write good texts, yo…
